A few words about me
Communications and technology are what motivate me in my work to inspire change. I have honed my skills in reaching target audiences, using the latest technologies and I continue to grow and innovate with specific focus on how technology can work to make the world a better place.
By engaging the latest technologies for outreach and community building, I have developed successful projects all over the world dedicated to conservation and habitat monitoring. My specialty in outreach campaigns is multi-platform focused and includes desktop publishing, collateral creation, content development and creative strategy conception.
With over 10 years experience in outreach, community development, project development and branding, the projects that make up my portfolio are extensive and encompass strategic marketing and communications for California Governments, San Francisco public utilities and services, Non-Profit Organizations like the IUCN, Government agencies like NOAA, and even companies like Google.
My passion for ocean science and technology has culminated in the development of the Online Ocean Symposium and the podcast - Ocean Science Radio. Below you can find a few of the projects and collateral I have worked on.
A showcase of my projects
This is what I am good at
These are just a few of the skills I have acquired and developed over the years. Both soft and hard skills are represented here but you can see more on my LinkedIn profile.
Current and previous employers.
More found on my LinkedIn Page
A consultant for various non-profit, government & businesses with strong focus on specialized communications strategies and plans.
Period: April 2012 - Present day
Job type: Consultant
Clients: Buyer's Best Friend, Google Oceans Program, Google Social Responsibility Team, NOAA, Mission Blue, IUCN, BLUE Ocean Film Festival, Sun Edison, and 70 Degrees West.
Each of these consulting services incorporated a full spectrum of outreach services but also hyper-focused on specialized communications strategies and plans.
Period: January 2013 - Present day
Guests: Bill McKibben - 350.org, Don Walsh - Ocean Explorer, Bob Ballard - Ocean Explorer, Dr. Wallace J. Nicols, Dr. Sylvia Earle, Celine Cousteau, Jean-Michel Cousteau, the National Oceanic and Atmospheric Administration, the National Resource Defense Council, NASA, Bag It, Californian's Against Waste, the Plastic Pollution Coalition, 5 Gyres, the BLUE Ocean Film Festival, the X Prize, and more.
Developed the concept, program, website and network for the Online Ocean Symposium. The Symposium (OOS) is an online forum that, through the Google Plus Hangout on Air tool, creates programming in a forum discussion between Ocean stakeholders on a range of subjects. These discussions are streamed live and broadcast to a wide variety of interested groups all over the world with the goal to unite people and resources on critical issues for the ocean.
In this role I am also in charge of all outreach and social media. This includes reaching out to VIP guests, partners and news outlets. I have been responsible for growing our community and we have gotten to the point where we have passed 60,000 followers on Google plus. I also edit all videos and create highlight reels of the Hangouts that I host and moderate.
For the last 4 years, through the Symposium, I was able to attend South By South West Eco, the green tech and sustainable conference, as a member of the press. I interviewed attendees, reported on the proceedings and conversations and even held a G+ Hangout from the event.
Google Map Maker-
Contracted through Adecco
Period: March 2011 - April 2012
Skills Used: Vender Relations, Community Building, Event Coordination, Outreach Strategy Development, Social Media Outreach, Metrics Collecting and ROI analysis, Program Development.
Designed, implemented and analyzed a nationwide "roadshow" for the Google Maps application, travelling to universities and Google offices guiding groups in application usage to encourage teams and individuals to engage more fully with the technology.
Wrote and managed content for all Social Media streams for Google Map Maker including Twitter, Facebook, and Google +. Developed a community management tool that tracked every soft and hard touch with each user. This included every event the user had participated in and every item of collateral sent to that user. This information was later analyzed against that user's activities with the program for determining their ROI.
Planned the logistics of more than 15 events cross country including securing a venue, coordinating food, identifying and reaching out to attendees and presented to the attendees. This includes gathering 170 attendees to a Geography Information Systems based Google Summit, identifying and coordinating 6 guest speakers and generating all swag for the event.
Bachelor of Arts degree in Political Science. Concentration in Public Policy and Group Communications.
Boston University offered a dynamic and engaging education that was immersed in studying how groups organize and how to identify what resonates with them. I also studied communications and scientifically informed policy immensely. With that combined academic background, I was able to learn how to form engaging stories and the statistics of how those stories affect groups.